Day 365: The End of the Beginning
It seems almost silly to sum up what I learned in year one. It’s like asking a kindergartener to give a commencement speech. There’s a whole road ahead of us and we’ve only just laced up our shoes and started the trip. Or whatever.
But if I had to pick one thing that stands out–something I know now that I didn’t know on day 1 of opening FOODE’s doors that I know for sure now it’s this: Social Media is a powerful, powerful beast to a small business. It can save your tail when you have a lot to say and absolutely no money with which to say it (i.e. Facebook, Twitter). It can catch you completely unprepared with your pants around your ankles (i.e., Groupon and the droves of new faces it brought). It can tick you off and leave you with no way to defend yourself (i.e., the blasts on Yelp). And, it can help you share your message with vision, precision, and (if you’re lucky), a little bit of personality.
We knew what we needed to do as soon as we could afford to do it. Well, I should say, Beth knew. Beth always knows. And if you ask me, we can never afford it, but Beth knows when to insist. And as we approached the end of year 1, she insisted we launch a new website. So here it is. The new site, the new blog, the next step of FOODE.
It’s the beginning of the next beginning. Or whatever.